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Name: Hair Bobbles
Client: Paglieri Sell System
Year: 2009
Activity: concept, design, engineering and prototyping

New possibilities for everyday objects, eye-catching, functional and suitable for mass retail market.

Rubber hair bobbles with magnetic balls. prm design has conducted the market analysis, concepts exploration and product development. The project is based on a survey of the European market and on the observation of the habits and most common gestures while shaping one’s hair. New proposals have arisen for accessories widely distributed on the shelves of mass retail chains, whose functions and ways of using are immediately understandable and captivating, thus leading to an impulse buy. The open elastic facilitates the creation of pony tails with any quantity of hair and meets the taste of the younger consumers because it reminds of funny, colourful fruits.