Name: Christmas Ball + Kinderino
Activity: concept, design, engineering and prototyping
Ferrero Italia, the food and beverage company leader among kids, asked us to develop a new concept for a “little chocolate eggs container” with the double goal to be eye-catching in supermarkets, food shops and autogrill displays on one side, and to offer the possibility to be re-used as a toy or a collectable object.
The resulting product highlights and develops the desire in the moment of purchase, and lengthens the product’s life after consuming. The packaging was developed in two versions/characters: a hockey player and a skier, with accessories that complete the external figure stored inside the chocolate egg. The product launch has occurred during the Christmas campaign of 2006.