Packaging 4 Fun

Project Overview

Ferrero Italia, a world leading confectionary company asked us to develop a distinctive and appealing packaging that could be reused as a toy.
We aimed to add some more involvement while buying and after consuming the item. We kept in mind the mechanisms that trigger the purchase on the shelves, the child’s security needs as well as the large scale manufacturability. The final container is a globe-shaped chocolate surprise containing the continents, which can be placed at will on the surface of the globe.

Client
Kinder Ferrero

Services
Concept, part design, prototypes

Date
2006